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Marketing and Advertising



Do you need a marketing partner to help grow your business?  We'll deliver!

Crossroads Communications is a family of five radio stations, delivering a diverse mix of content appealing to a wide variety of listeners. Are you targeting women? Go for B102.7. Selling to country music fans? Check out the Crock. The list goes on.

Let us help you build your business through advertising both on the radio and on the Web. Our track record of proven results speaks for itself: You'll win with Crossroads!

Crossroads Communications offers four distinct radio formats, with accompanying websites:

102.7 WBOW-FM  offers a blend of "adult contemporary" music from the 70s, 80s, 90s, and today that your audience craves, targeted at a 25-54  female audience.  It features live talent in mornings, middays and afternoons, and top-rated "Delilah" during evenings.  WBOW-FM takes pride in being a “family friendly” radio station. It is part of the Wabash Valley community, sponsoring many not-for-profit events and broadcasting live from various festivals and fairs throughout the year.

Gold 104.9 (WAXI) targets the baby boomer demographic, has a new and improved sound and is gaining new listeners. The station plays the greatest hits from the 60's & 70's. Gold 104.9 plays all the best Pop, Rock, and Soul with our music format targeted at a 35+ audience.  It also carries a variety of sports programming -- including Cubs baseball!  

Crock 92.7 (WSDM) is a new format which blends Classic Rock and Country, and is targeted at a 25+ male audience, although more and more women are jumping on-board.  The format is music intensive and community supportive, with a love of local youth sports support.

ESPN Sports Radio (1300AM and 1130AM) is continuing to build a strong loyal audience of sports fans. With local, high school, college and national sports coverage, listeners are tuning in to follow their favorite schools, teams and players. The audience profile includes well-educated, affluent, married professionals and managers.  The local daily show, SportsTalk with Stephen Paul and Jim Osborn features talk about local sports with live guests, listener call-ins and local sports news and updates.




If you would like more information about advertising on the radio or online, call 812-234-9770.

Please visit Radio Works for Me for a coverage map and other information about all of our stations, which serve the greater Wabash Valley area communities. Check out all of our stations online:

102.7 WBOW
Crock 92.7

ESPN Sports Radio AM1130 and AM1300
WAXI Gold 104.9



 
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